Where Hospitality is Always on the Menu: Mississippi Returns to the Rose Parade with a Celebration of Southern Flavor and Spirit
Jackson, MS — Visit Mississippi is proud to announce its return to the Rose Parade® on January 1, 2027, marking the state’s third appearance in the iconic Pasadena celebration. This year’s float, “Mississippi: Where Hospitality is Always on the Menu,” will invite millions of viewers to experience the warmth, flavor and unmistakable spirit of the Magnolia State.
Designed and fabricated by Artistic Entertainment Services, the culinary-themed float transforms the parade route into an outdoor gathering place, celebrating the moments that make Mississippi a destination worth savoring. From fresh Gulf seafood and lush landscapes to legendary hospitality, the float will showcase a place where there is always room at the table.
At the heart of the float is the Mississippi Café, a welcoming open-air dining experience beneath a sprawling magnolia tree. Guests gathered around the table will enjoy local fare alongside a special performance from Mississippian and American Idol Season 23 winner Jamal Roberts.
The setting is surrounded by elements that tell the story of Mississippi’s diverse landscape and culinary heritage. A lighthouse and fresh Gulf seafood evoke the state’s coastal shores, while flowing fresh and salt waterways, native flora, and local produce create a vibrant visual journey throughout the state.
“Mississippi hospitality is something you have to experience to truly understand,” said Visit Mississippi Executive Director Rochelle Hicks. “It’s the invitation to pull up a chair, stay awhile, share a meal and enjoy the music. ‘Where Hospitality is Always on the Menu’ captures that spirit beautifully, showcasing the incredible food, music, and landscapes that visitors can experience throughout Mississippi.”
The 2027 appearance marks Visit Mississippi’s third consecutive participation in the Rose Parade presented by Honda, following the state’s previous floats celebrating Mississippi’s musical legacy and cultural heritage. Each appearance has offered a new way to introduce Mississippi to viewers, and this year’s float offers another colorful glimpse into Mississippi through the universal language of food, music, and hospitality.
The 2027 Rose Parade will take place on January 1, 2027, in Pasadena, California. Viewers around the world are invited to watch as Mississippi brings its signature hospitality and flavor to one of the nation’s most beloved celebrations.
Follow Visit Mississippi on Facebook and Instagram for sneak peeks, behind-the-scenes content and updates as the float comes to life ahead of the parade.
About Visit Mississippi:
Celebrated as The Hospitality State and proudly known as the Birthplace of America’s Music, Mississippi invites visitors to experience a rich tapestry of culture, history, and unforgettable adventures. From the soulful sounds of the Delta to the serene beauty of the Gulf Coast and Appalachian foothills, Mississippi is a destination where every journey tells a story.
Visit Mississippi, a division of the Mississippi Development Authority, serves as the state’s official destination marketing organization. As storytellers and cultural ambassadors, we champion Mississippi through strategic global marketing, innovative partnerships, and creative collaboration. Our mission is to elevate the state’s thriving tourism economy and inspire visitors from around the world to discover Mississippi.
To explore tourism offerings in Mississippi, visit visitmississippi.org.
About the Pasadena Tournament of Roses® and Rose Parade® presented by Honda
The Pasadena Tournament of Roses® is a volunteer organization that hosts America’s New Year Celebration® with the Rose Parade® presented by Honda, the Rose Bowl Game® presented by Prudential and a variety of accompanying events. The Association’s 935 Members supply more than 80,000 volunteer hours, which will drive the success of the 138th Rose Parade, themed “Welcome,” on Friday, January 1, 2027, followed by the College Football Quarterfinal at the 113th Rose Bowl Game presented by Prudential. Visit www.tournamentofroses.com, follow us on Instagram, TikTok, YouTube and X, and like us on Facebook.
Media Contact:
Katie Coats
Chief Marketing Officer
Visit Mississippi
Office: 601-359-3035
Cell: 228-357-4086
Email: KCoats@Mississippi.org
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